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Boelter Lincoln, Blog, Super Bowl, Ads

Our Take: Super Bowl Winners, Losers

The dishes are dirty and the recycling is full. The Super Bowl is over and it’s time to clean up. It’s also time to debate about who won and who lost – the advertising battle. The wacky beer ad, the…

Generic is so Generic

We don’t consume things in blind taste tests. We look at the packaging as we take it off the shelf, we read, we open, we pour.