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Direct Mail: Not Dead Yet

“Reports of my death have been greatly exaggerated”— Mark Twain Like Mark Twain, direct mail may have been written off a bit prematurely. In fact, given the growing pervasiveness of spam filters, direct mail is probably poised for a comeback.…

An Argument for Ghostblogging

“Ghostblogging” is a red-hot topic in social media circles, with many experts railing indignantly against it. As someone who has been ghostwriting client speeches, soundbites and quotes for nearly two decades, I’ve followed this conversation with great interest…and, admittedly, some…