Advanced Pain Management Opioid Panel Discussion

Milwaukee-based Advanced Pain Management (APM) is one of the largest pain management groups in the country with more than 30 board-certified/eligible physicians offering the most advanced techniques for pain control. APM physicians operate out of more than 40 locations in Wisconsin and has added clinics in new markets as its growth has mirrored a national trend in pain management.

Due to annual increases in prescription opioid (painkiller) overdoses as a result of pain management care, APM decided to host a panel event to discuss the epidemic and offer options on non-opioid treatment alternatives. The invite-only event was for health care professionals, first responders, lawyers and government officials.

APM asked Boelter + Lincoln (B+L) to help plan and execute the event, which was held in metro-Milwaukee. B+L was tasked with assembling a high-profile, expert panel and soliciting TV coverage through media outreach.

  • Identify and recruit expert panel comprised of high-profile influencers in government and law enforcement
  • Create awareness of opioid problem through local TV coverage (Milwaukee)
  • Establish APM as a thought-leader and difference-maker in combatting the opioid epidemic
  • B+L acquired two prominent government officials to serve on the panel:
    • Wisconsin Attorney General Brad Schimel
      • Implemented “Dose of Reality” TV/radio campaign to educate the public about the dangers of opioids
    • State Representative John Nygren
      • Author of Heroin Opioid Prevention Education (HOPE) laws
  • The opioid-induced overdose death of music icon Prince took center stage in media relations tactics
  • Primary target was identified as TV, with local newspapers and magazines as secondary targets

RESULTS

Total of 709,000 impressions (not including internet traffic)

709000
impressions

Nearly 600,000 impressions during the day of (and after) the event on TV and radio

600000
impressions

All four TV news stations in the Milwaukee market covered the event

639000
impressions

Coverage by Wisconsin Public Radio was syndicated on all 34 station affiliates

70000
impressions
$ 96570
Advertising value equivalency